Every idea starts as adrawing.
Anyone can generate a website now. We use the same tools — that's exactly why this doesn't cost agency money. What you're paying for is someone who decides which version is actually right for your trade, and who's still here in March when your prices change.
Your website is either missing, or quietly out of date.
Both cost you the same thing — the job that never rang. Sites go stale in about a year on their own: the number changes, the prices move, a service gets dropped, and Google notices before you do.
Nothing there at all
Two competitors have a proper site. When someone puts all three names into a phone, that's the comparison — and you're not in it. A recommendation gets checked before it gets acted on, and the trail stops at you.
A site you've stopped opening
Old prices. A service you don't offer any more. A number that rings a phone you don't carry. A wrong website costs you more than no website, because people believe what it says.
One you built yourself, once
You had a good weekend with a site builder or an AI tool and got it eighty per cent there. The last twenty per cent needs taste and an afternoon you haven't got. It's still open in a tab somewhere.
case C is the commonest one now. no shame in it — the tools got good, the time didn't appear.
How it works
You answer eight questions
About your business, not about websites. What you sell, who buys it, what you want a visitor to actually do. Two minutes, no jargon, no meeting.
We draw up three versions
Three complete, working sites — same business, same information, same standard of build behind all three. What changes is how far each one goes: one to be found, one to be chosen, one to bring work in. Nothing is a sketch and nothing is a template with your logo dropped in.
You choose how far it goes
You're not describing a website to a stranger and hoping. You're looking at three finished ones and picking the one that does the job you actually need doing. Then you tell us what you'd change.
We build it and put it live
Domain, hosting, email, the lot. Then you decide whether we keep looking after it or you take the keys and go.
What it costs
One price for the site, whichever of the three you pick. Design, build, copy and going live, all in. Then two ways to pay for it — and the honest difference is whether you want to be able to change it afterwards.
Buy it outright
Yours entirely, from the day it goes live. Host it anywhere you like.
- Design and code transferred to you
- Domain in your name, as always
- Nothing monthly, ever
- Changing it later is on you, or a quoted job
£995, then £59 a month
Twelve-month minimum. £1,703 across year one, then £59 a month.
- The same site, built to the same standard
- Online, fast, secure and backed up
- A back end, so you can change what's already there
- Move up a tier whenever the work needs it
the £59 is the back end, not hosting. hosting costs pennies and we're not going to pretend otherwise.
The three drawings
Same brand, same build quality, same accessibility and speed in all three. A smaller drawing is smaller in scope — never rougher. They differ by the job they do.
Be found and believed
Answers: do they exist, and are they real?
- One page, built for phones first
- What you do, proof, area covered, contact
- One obvious thing to do next
- A complete answer, not a stripped-back one
Be chosen
Answers: why you and not the other two quotes?
- A page per service, where each has real content of its own
- A gallery of your actual work
- Reviews taken from your Google listing, never invented
- An about page that sounds like you
Bring work in
Answers: does it produce enquiries without me?
- A quote or booking flow, not just a contact form
- Copy written for what people actually search
- An FAQ marked up for rich results
- Analytics with conversions tracked, so it can be judged
- One signature moment worth screenshotting
↑ pick the job, not the budget
Then — who looks after it?
A site nobody maintains stops working inside a year: the number changes, the prices go stale, Google quietly drops it. Every tier below is work on your website — that's what makes it instant, and it's why we can be exact about what you get.
What it isn't: we don't touch your Google listing, your reviews or your photography. Roughly half of what decides the local map results sits inside that listing, and we'd rather say so than sell you something we can't move. That work is real and we do it — quoted as its own job, not folded into a monthly fee.
Live
Online, fast, secure, backed up. You edit what's already there.
- Hosting, backups, security and updates
- A back end for changing existing text and photos
- Your enquiries, as they arrive
- Speed and uptime you can see
- No visibility work — and we say so
Managed
We add what isn't there yet. You ask, we build it.
- Everything in Live
- New sections and new pages
- Seasonal changes and one-off jobs
- A request board — submit it, watch it move
Growth
The site grows on purpose, and you can see whether it's working.
- Everything in Managed
- A page per service, written properly
- Copy that says where you actually work
- Internal links and schema markup
- Indexing watched, new content monthly
- Where your enquiries came from
- A call every month
Concierge
A person, not a platform. Applied for, and applying isn't a yes.
- Everything in Growth
- Strategy, and copy taken from talking to you
- Earned links from real local sites
- Same-day everything
- You text me
- Ten accounts, because eleven would show
ten places. and I do mean ten.
Start the drawing
Questions about your business, not about websites. Nothing here asks you to pick a price or commit to anything — that conversation comes after you've seen the three drawings.
no meeting. no sales call. two minutes and I'll go and draw.
Straight answers
Can't I just do this myself with AI?
Honestly, you could get close. We use the same tools — that's exactly why this isn't agency money. What takes the time isn't generating a website, it's knowing which of the three is right for your trade, writing copy that sounds like you rather than like a robot, and being the person who updates it in March when your prices change. If you've got the hours and the eye, do it yourself and we'll say good luck. Most owners have neither going spare, and that's not a criticism — you're busy running a business.
Do I own it, or are you renting it to me?
You own it. The domain goes in your name from day one, and on any plan you can ask for the files and walk. We don't hold your website hostage to keep you paying — if the aftercare is worth having, you'll keep it because it's worth having.
Am I tied in?
On the monthly, yes — twelve months, and we say that plainly rather than burying it. After that it's a month's notice whenever you like. If being tied in isn't for you, buy it outright at £1,950 and there's nothing monthly at all. That option exists precisely so you never have to feel stuck.
What if I want to leave?
Give a month's notice and we hand over the domain and the logins. The domain has been in your name since day one either way — we don't hold a website hostage to keep someone paying.
What's the £59 actually for? Hosting is nearly free.
You're right, and we're not going to pretend otherwise — hosting genuinely costs pennies. The £59 is the back end: the thing that lets you change what's already on your site without ringing anyone. That's what the big website builders actually sell you, and it's the part that stops a site going stale in a year.
I'm not technical at all. Is that a problem?
No — it's who this is built for. You'll never be asked to log into anything, choose a template, or learn a system. You answer questions about your own business and we do the rest.
I haven't got photos or a logo.
Very common. We build around what you've got, and tell you honestly the few photos worth taking on a phone. If you need a logo we'll say so and quote it separately rather than sneaking it into the price.
How do you actually make money?
Two ways, both on this page. The site is a one-off fee. The care plan is monthly. That's it — no commission, no kickback from hosting companies, nothing hidden in the small print.
Will you sort out my Google listing?
Not on a monthly plan, and that's deliberate. Roughly half of what decides the local map results lives inside your Google listing — the categories, the reviews — and none of it is on your website. We can do that work, and we quote it as its own job. What we won't do is charge you monthly for something and quietly not move it. We also don't bill for Google Business posts, because nobody has ever shown they work.
Why is there no "call for a quote"?
Because you've probably had that before and it wasted a fortnight. The prices are on the page so you can decide in your own time whether this is for you.
Light through a drawing.
Vellum is the surface a building gets drawn on before it exists. Architects used it because it took pencil and ink, rubbed out clean, and was thin enough to lay over yesterday's version and trace a better one through it. It is the material of changing your mind.
When the drawing was right, you laid it over treated paper and put a light through it. The lines that came out the other side were the blueprint. That's all a blueprint ever was — light through vellum.
The material itself was invented out of spite. In the second century BC, Egypt cut off Pergamon's papyrus to stop its library rivalling Alexandria's. Pergamon worked out how to write on skin instead, and ended up with something that lasted a thousand years longer.
Vellum is a BAXARlabs company
BAXARlabs builds the infrastructure once, then runs ventures through it — so a small business gets agency work at a price that normally buys a template.
- Fixed prices, published
- We use AI, and we say so
- Buy outright if you don't want a monthly
- You own the domain from day one
- We'll tell you if you don't need us